Six weeks into the year, the Chicago real estate market feels focused.

Not rushed. Not frozen. Intentional.

From conversations I’m having daily with buyers and sellers across Chicago, the biggest shift heading into 2026 isn’t about timing the market perfectly — it’s about strategy. Buyers are more selective than they were a few years ago. They’re running numbers carefully, watching interest rates closely, and competing aggressively only when a home truly fits their lifestyle and long-term plans.

And when that alignment happens? Demand shows up.

In well-positioned pockets of Chicago real estate, homes that are priced correctly and presented thoughtfully are still generating strong activity — in some cases receiving 12–15 offers. Buyers aren’t chasing everything. They’re pursuing the right opportunities.

For sellers, the first two weeks on market matter more than ever. Preparation, pricing, and positioning drive momentum. When a listing launches with a clear strategy, it tends to perform early and strongly.

If you’re considering buying or selling in Chicago in 2026, the key takeaway is this: clarity wins. Understanding your numbers, your timing, and your options before making a move leads to better outcomes.

If you’d like a clearer picture of what today’s Chicago market means for your plans, I’m always happy to talk through strategy — whether your move is immediate or simply on the horizon.